MIRAMAR BEACH, FL — Lady Kendall Hanbery, CEO of Deep South Spirit, is the latest cheerleading-industry leader to land a national business-media spotlight: she is set to appear on Next Level CEO, the entrepreneur-focused series hosted by Shark Tank's Daymond John.
The episode, announced June 26 via an EIN Presswire release, will be distributed through Inside Success Network. A preview page for Hanbery's episode is already live at cast.nextlevelceotv.com/lady-kendall-hanbery.
What the episode covers
According to the announcement, Hanbery's conversation focuses on two threads that have defined her tenure at Deep South Spirit:
- Authentic branding and customer experience — how trust, consistency, and meaningful event experiences turn one-time attendees into long-term program loyalty.
- Careers beyond competition — encouraging athletes to explore roles in event production, coaching, judging, and gym ownership after their competitive years end.
"People invest in people, not just products," Hanbery says in the release, summarizing a thesis that has shaped Deep South's approach to branding under her leadership.
From four events to 30+ a season
Hanbery joined Deep South Spirit in 2010 as a former middle school, high school, and collegiate cheerleader. Since then, the company says it has grown from producing four annual events to more than 30 per season, with Hanbery leading brand development, marketing, customer experience, and event innovation.
